The purpose of this assignment is to gain insight about your thought process and your approach to planning and conducting user research.
Out of respect for your time and to better understand how you think, we ask that you take no more than two hours to complete this assignment. Please submit at least one day before your second interview.
The Maryland Motor Vehicle Administration wants to improve digital services for people who want to get their first driver’s license in Maryland. Your homework is to develop a brief recruitment plan and moderator’s guide that you will use to facilitate a user research session in order to understand the needs of this population and how well the existing website is addressing those needs. During the second interview, you will facilitate a mini (15-20 minute) session with a mock participant based on part of your guide.
Note: We’ve selected this prompt because it is similar to the type of work we do – however, we don’t currently work with state governments, and are not asking you to do free work for us or our customers.
- This should include the broad questions your project is trying to answer and how you plan to go about getting those answers (methods and process), we are not looking for specific logistics, but we do want you to explain why you are choosing those methods and processes
- This should also include what participants you want to include and why--you can assume that you have a recruiter who can recruit the appropriate participants for the project, separate from the 2-4 week timeline
- You can assume that the plan is being read by stakeholders you’ve worked with before, and who have some familiarity with UX research
- This should include questions/areas of exploration you’d use in qualitative interviews
Your responses should include the broad questions each plan is trying to answer and the methods and processes getting those answers. We are not looking for specific logistics but we do want you to explain why you are choosing those methods and processes, as well as what participants you want to include and why.
Submit your homework as a text, Word or PDF file.
If you have any questions, email firstname.lastname@example.org.